Geeks Digital News search runs on different physics. Stories live and die in hours, Top Stories placement multiplies traffic tenfold, Discover can dwarf search itself, and eligibility rules are stricter than anywhere else in SEO. A newsroom publishing great journalism into a technically ineligible site is sprinting in sand.
News SEO builds the machine around the journalism: the structure Google News requires, the speed the crawl demands, and the workflows that let editors win the minutes that matter.
What we handle
- Eligibility engineering: site structure, author transparency, dates and policies aligned with Google News standards
- Speed-to-index systems: publication pipelines, sitemaps and indexing hygiene that get stories crawled in minutes
- Article schema done properly: NewsArticle markup, live-blog structures and paywall signaling that keeps eligibility
- Top Stories optimization: headlines, freshness updates and entity clarity for the carousel’s ranking logic
- Discover strategy: the imagery, framing and topical authority patterns that feed the recommendation surface
- Newsroom enablement: headline frameworks, update protocols and SEO checks that fit editorial speed instead of fighting it
Our approach
Technical eligibility first, because nothing else matters without it. Then the speed layer, measured in minutes from publish to index. Then editorial systems, built with your editors rather than imposed on them, because news SEO that slows the newsroom gets ignored by Thursday.
We are a niche trade publication. Does this apply?
Strongly: vertical publishers often win Top Stories in their beat precisely because generalists spread thin. Topical authority plus eligibility is a defensible moat in specialist news.
How does AI search change news visibility?
Assistants cite fresh, structured reporting constantly; publishers with clean article markup and fast indexing are disproportionately quoted. The same plumbing that wins Top Stories feeds the answer engines.
Foundations run through Technical SEO, entity strength through Entity SEO, and citation share tracking through AI Search Visibility.
