Somewhere out there, publications mention your brand without linking, old backlinks point at pages you deleted, and links you earned last year quietly died in a site redesign. That is equity you already paid for in work and reputation, leaking. Link reclamation is the recovery operation: the fastest, most conversion-friendly link building there is, because the hard part, deserving the link, already happened.
The three recovery streams
Unlinked mentions: journalists and bloggers named you but linked nothing; a friendly note converts a healthy share. Broken backlinks: external links hitting your 404s, fixed by redirect or a polite URL correction. Lost links: placements that vanished in the linker’s redesigns or edits, recoverable while the relationship is warm.
What we handle
- Mention monitoring across news, blogs and forums for your brand, products, executives and flagship content, misspellings included
- Conversion outreach: short, appreciative notes that turn mentions into links at rates cold outreach dreams about
- Backlink 404 audit: every external link hitting a dead page, tiered by the linking page’s value
- Redirect surgery: reconnecting dead targets to their living equivalents so the equity flows again
- Lost-link watch: monitoring your profile for disappearances, with recovery outreach inside the window that works
- Image and data reclamation: your visuals and statistics used without credit, converted to attributed links
Our approach
Reclamation runs as a standing system, not a one-off sweep: mentions and losses happen continuously, and speed is the conversion variable. The monthly report separates recovered equity from new placements, so this quiet compounding gets counted.
What conversion rate do unlinked mentions see?
Far above any cold tactic: the writer already chose to feature you, so the ask is a formality for a meaningful share of cases. It is the closest thing link building has to picking up dropped cash.
How much equity do 404 backlinks typically waste?
On established sites, routinely dozens to hundreds of referring domains point at dead URLs, often from old campaigns and moved products. The audit usually shocks; the redirects take an afternoon.
Monitoring feeds from Brand Monitoring, redirect work pairs with Technical SEO, and recovered authority strengthens everything in Authority Backlinks.
Geeks Digital