Geeks Digital When candidates search a role, Google shows an interactive jobs box above everything else, assembled from postings across the web. Companies with correct structured data appear there free; everyone else pays job boards for the same eyeballs. Job posting SEO is the unglamorous fix with the outsized payroll impact: making your openings machine-readable so Google distributes them for you.
Why most career sites are invisible
The postings live inside ATS iframes Google cannot parse, JobPosting schema is missing or broken, locations and salary fields are malformed, and expired roles linger, teaching Google the feed is stale. Each defect alone blocks eligibility; most career sites have several.
What we handle
- Eligibility audit: exactly why your postings do or do not appear in the jobs experience today
- JobPosting schema implementation: complete, valid markup with title, location, salary, type and dates done right
- ATS integration fixes: making postings crawlable whether you run Workday, Greenhouse, Lever or a custom stack
- Indexing pipeline: sitemaps and the Indexing API where appropriate, so new roles appear within hours
- Expiry hygiene: filled roles removed cleanly, protecting feed trust
- Career-site SEO: role and location pages that rank organically alongside the jobs box
Our approach
We fix eligibility first and measure the before-and-after in impressions and apply-clicks from Google. Then the career site itself becomes a ranking asset: department pages, city pages and employer-brand content that compound while the jobs box handles the openings.
What does this do to cost per applicant?
Google Jobs traffic is free at the click level, so every applicant it delivers displaces paid-board spend. Companies hiring continuously typically see acquisition cost drop meaningfully within a quarter of eligibility.
We hire through agencies. Still relevant?
If any roles live on your own site, yes; direct applicants cost less and convert better. It also strengthens employer-brand searches that agencies cannot do for you.
Career-site foundations pair with Technical SEO, employer-brand searches with Employer Reputation, and volume hiring with Programmatic SEO for location-role pages.
