Geeks Digital The web rots constantly: companies fold, pages move, resources vanish. Every authority page still pointing at those corpses has a problem its owner does not know about, and a slot your content can fill. Broken link building is the outreach strategy where you arrive bearing a favor: here is a dead link on your page, and here is a live replacement your readers will thank you for.
It remains one of the highest-reply-rate link tactics in existence, because the pitch leads with the recipient’s interest instead of yours.
What we handle
- Dead-resource prospecting: crawling authority pages, resource lists and hubs in your niche for broken outbound links
- Opportunity qualification: the linking page’s traffic and authority, and how many other sites point at the dead URL (each one a prospect)
- Replacement mapping: matching your existing content to the gap, honestly, or briefing what should exist
- Resurrection research: what the dead page actually said, via archives, so your replacement genuinely substitutes
- Outreach that leads with the fix: specific, helpful, human, with the link request as a natural footnote
- Placement tracking and the follow-up sweep across every other site that linked to the same corpse
Our approach
We build campaigns around clusters: one dead resource with forty referring pages is a campaign, not a single pitch. Where your library lacks the replacement, we scope the asset before outreach, because pitching an inferior substitute burns the list. Reports show live placements with the host page’s metrics, as always.
What reply and conversion rates are realistic?
Well-targeted campaigns see reply rates several times cold outreach norms, with placement conversion in the healthy single-to-low-double digits. The favor-first framing does the heavy lifting.
Is this white-hat by Google’s standards?
Squarely: an editor choosing to repair their page with a relevant resource is editorial behavior in its purest form. The quality bar lives in what you offer as the replacement.
Runs alongside Resource Page Link Building and Link Reclamation, inside the standards of Authority Backlinks.
