Field notes from
the frontier of growth.

Playbooks, research and opinions on SEO, GEO, AI search, paid media and the engineering behind compounding growth.

For almost every business site, allow it: Perplexity cites sources visibly and sends real referral traffic. The exact robots.txt lines,…

July 10, 2026·Ajay Kumar

FAQ schema still earns rich results for the right sites, and it feeds AI answers everywhere. The current eligibility rules,…

July 10, 2026·Ajay Kumar

Your entity home is the one page machines treat as the official source of truth about your brand. Here is…

July 10, 2026·Ajay Kumar

One precise primary category plus every genuinely applicable secondary, usually three to seven total. The primary does the ranking heavy…

July 10, 2026·Ajay Kumar

KGR is a simple filter for long-tail keywords you can rank for fast: allintitle results divided by monthly searches, with…

July 10, 2026·Ajay Kumar

ChatGPT recommends businesses it can verify and quote. The playbook: open access, quotable pages, a corroborated third-party record, and monthly…

July 10, 2026·Ajay Kumar

Five causes explain almost every case: you are not in the trusted pool, your answers are not liftable, your structure…

July 10, 2026·Ajay Kumar

Three checks in fifteen minutes: robots.txt rules, firewall behavior and server logs. Find out whether GPTBot, ClaudeBot and PerplexityBot can…

July 10, 2026·Ajay Kumar

Short answer: for live web answers, ChatGPT's browsing has leaned heavily on Bing's index. Here is what that means for…

July 10, 2026·Ajay Kumar

A five-minute WordPress task that tells AI systems exactly which pages represent you best. Here is the file format, three…

July 10, 2026·Ajay Kumar

Field notes fromthe frontier of growth.